View sample pages here
Paperback, eBook
About 20 line drawings
216 x 138
4 August 2015
Handspring Publishing

£37.50 GBP / $49.95 USD

Massage Therapy, Mind-body Therapies, Physical Therapy, Osteopathy

The Placebo Effect in Manual Therapy

Improving clinical outcomes in your practice

£37.50 GBP / $49.95 USD Free delivery in the UK and USA

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Brian Fulton RMT has been a Massage Therapist since 1999. Trained and educated in Ontario, Canada, he has maintained a clinical practice with a distinctly holistic approach to healing and disease prevention.

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Numerous studies have made the ‘placebo effect’ the most-studied healing phenomenon known to mankind. In The Placebo Response in Manual Therapy Brian Fulton has drawn on these studies to provide an essential resource for all practitioners who work on a one to one basis with their clients. Those manual therapists who learn from this book will find that their new understanding can lead to improved clinical outcomes for their clients.

The Placebo Response in Manual Therapy presents a knowledge-based approach to augmenting your patients’ own healing systems. It explains how to:

  • maximize the placebo response in your patients, using knowledge from 60 years of research
  • “turn on” an individual’s inner healing system, even with challenging patients
  • increase your success rate and your patients’ health outcomes within your current methods of practice
  • use the client-practitioner relationship as a ‘technique’ for improving health outcomes in your patients based on research concerning the therapeutic encounter.

The placebo effect of touch is an important factor in the effectiveness of all manual therapy treatments. However most manual therapists are not taught how to make use of the placebo response and many remain unaware of its potential and unsure of how to harness it as part of their therapy. This book is for them.


Leon Chaitow

Ruth Werner




Introduction to the book


Part 1 Understanding the Placebo Effect

Definition of a Placebo

Enter the Placebo

A Historical Perspective

The Nature of Belief

Body/Mind Medicine

Performance of the Placebo

Do Placebo Effects Last?

Objective Results from Placebos

The Nocebo

Criticism of the Placebo Effect

Biological Pathways and Theories

The Placebo Responder

Ethics and Informed Consent


Part 2 Concepts and Application

Introduction to Part 2



Motivation and Desire


The Power of Listening

Feelings of Care and Concern from the Practitioner

Establishment of a Feeling of Control

Reducing your Patients’ Anxiety Levels

Receiving Adequate Explanation of the Pathology

The Narrative: How We Make Sense of the World

Acceptance of the Mystery of Healing

Certainty of the Patient

Time Spent By the Practitioner

Use of Ritual

The Clinician’s Persona

Clinical/Healing Environment

Practitioner’s Use of Humor

Helping Patients Maximize Their Own Healing Response



Part 3 Perspectives on Healing

Introduction to Part 3

Where Do We Go from Here?

Quantum Healing

Appendix: Developing Strong Social Support

References and Further Reading



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